01 November 2017
In October 2017, Net-a-Porter created one of Hong Kong’s largest live feed billboards powered by XGD Media. During the campaign, the 26W@Central billboard displayed in real time the number of shoppers on the Net-a-Porter website and also items being added to the shopping basket on the website.
For the first time ever, XGD Media created the first ever Online to Offline billboard combined with Net-a-Porter’s eye catching visuals and music to continuously engage the high traffic flow passing through 26W@Central’s intersection.
Items added to basket on the ecommerce platform were added to a real time carousel displayed at the bottom of the billboard. Check out the video below to see one of the most successful live feed campaigns ever!