38 Peel Street is an art wall location in the heart of Central's SoHo district, offering brands the opportunity to create hand-painted murals that blend advertising with street art culture. Peel Street is one of the most walkable and photographed streets in SoHo — a steep, narrow lane lined with independent restaurants, cafés, and bars that attracts a younger, digitally connected audience. The art wall format is designed to feel like a community installation rather than a traditional advertisement, generating organic social media sharing as pedestrians photograph and post the artwork. Foodpanda used the 38 Peel Street art wall alongside the nearby 40 Gough Street location for a dual-mural campaign that generated significant social media engagement. XGD Media's art wall service includes location selection, artist collaboration, creative direction, production, and installation.
