40 Gough Street is an art wall location in Central's SoHo neighbourhood, offering a hand-painted mural advertising space on one of the area's busiest pedestrian streets. Gough Street runs through the heart of SoHo's dining and gallery district, attracting a cosmopolitan mix of young professionals, food enthusiasts, and tourists. The art wall format creates a distinctive advertising presence that integrates with the neighbourhood's creative character, generating organic social media engagement as passers-by share the artwork online. The 40 Gough Street art wall pairs naturally with the 38 Peel Street location for dual-mural campaigns — as demonstrated by Foodpanda's successful art wall campaign across both sites. XGD Media manages the full production process from artist selection to installation.
