
The Shun Shing Building billboard is a static advertising space in Tuen Mun, extending XGD Media's outdoor advertising network into Hong Kong's New Territories. Tuen Mun is a major residential town in the western New Territories, with a population of approximately 500,000. The billboard reaches the local community of residents, commuters, and shoppers who frequent the area's commercial centres. Tuen Mun has seen significant development, with improved transportation links including the Tuen Ma Line MTR connecting the district to central Kowloon and Hong Kong Island. The Shun Shing Building billboard has been used by the Health Bureau and the Constitutional and Mainland Affairs Bureau for public service campaigns, demonstrating the value of New Territories locations for government communications that need to reach communities beyond the urban core.