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The Times Square digital billboard is positioned at one of Causeway Bay's most recognisable shopping landmarks. Times Square is a 16-storey shopping complex with a daily visitor volume that makes it one of Hong Kong's top retail destinations, and the billboard provides digital LED advertising visibility to this concentrated audience. The Times Square location attracts a mix of local shoppers, families, and tourists, with its food court, cinema, and retail mix drawing consistent traffic throughout the day and evening. The billboard supports programmatic DOOH and digital content capabilities. Nearby landmarks: Times Square shopping centre, Causeway Bay MTR Station, Victoria Park.