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Chanel's ongoing partnership with XGD Media at Lee Garden Two in Causeway Bay represents one of the most enduring brand-location relationships in Hong Kong outdoor advertising.
This campaign saw Chanel take the full Lee Garden Two billboard with a striking static execution that embodied the house's signature visual language. The Lee Garden Two location remains unmatched for luxury fashion outdoor advertising in Hong Kong: positioned on Hysan Avenue at the epicentre of the city's highest-value retail corridor, it delivers a captive audience of luxury shoppers with strong purchasing power.
XGD Media manages the Lee Garden Two billboard with the level of presentation and maintenance that luxury brands require, ensuring perfect display quality throughout the campaign period.
