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PrimeCredit deployed an integrated digital out-of-home campaign across XGD Media's LFR billboard in Causeway Bay and the ChargeSPOT digital network, combining large-format impact with hyper-local reach.
The LFR billboard on Hysan Avenue delivered broad awareness to the high foot traffic in Causeway Bay's commercial centre, while the ChargeSPOT network extended the campaign's reach into shopping malls, convenience stores, and F&B venues across the city. This combination of large-format billboard plus distributed digital screens is an effective strategy for financial services brands seeking both brand awareness and frequency across multiple consumer touchpoints.
Advertised at: LFR, ChargeSPOT
