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The Hong Kong Tourism Board returned to XGD Media's 26W billboard in Central for a tourism promotion campaign, leveraging the billboard's prime position at the Lan Kwai Fong entrance to reach both local residents and visitors to the area.
The 26W billboard's location at one of Hong Kong's most internationally recognised landmarks makes it a natural platform for tourism promotion. The surrounding area attracts a diverse mix of locals, expatriates, and tourists — precisely the audience that tourism campaigns seek to engage.
