26W is XGD Media's flagship LED digital billboard, located at 26 Wellington Street at the main entrance and exit of Lan Kwai Fong — Hong Kong's primary nightlife and entertainment destination. Launched in 2015, 26W was Hong Kong's first live-feed programmatic billboard and remains one of the most recognised outdoor advertising locations in the city. The billboard commands attention at the intersection where Wellington Street meets the Lan Kwai Fong staircase, delivering daily exposure to 2.2 million monthly pedestrians and over 933,000 monthly vehicles. The surrounding area is home to flagship retail stores, Michelin-starred restaurants, premium bars, and major public transportation hubs, making the audience among the most sought-after in Hong Kong. 26W supports the full spectrum of digital outdoor advertising capabilities: programmatic DOOH with data-driven targeting via leading DSPs, 3D anamorphic content with eye-catching depth effects, live data feeds displaying real-time information, O2O (online-to-offline) connectivity, and dynamic content triggers based on time of day, weather, and audience data. The screen is 10 times more eye-catching than a static visual, according to the Strategy Institute of Toronto. Past advertisers at 26W include Burberry, Givenchy, Chanel, Uber (Spark Award-winning programmatic campaign), Net-A-Porter (world's first automated eCommerce-connected billboard), Kronenbourg 1664 (award-winning live countdown), the Hong Kong Tourism Board (live social media UGC streaming), Coca-Cola, Tissot, and over 50 other brands across luxury, FMCG, entertainment, finance, and government sectors. The 26W billboard has won three consecutive Spark Awards for Best Media Campaign – Out-of-Home/DOOH (2021, 2022, 2023) and the IAB Hong Kong Digital Award Gold for Best Use of Programmatic Advertising — making it the most awarded billboard location in Hong Kong.
