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Burberry launched The Monogram Collection in Hong Kong with a digital billboard campaign at XGD Media's 26W — the landmark LED screen at the entrance to Lan Kwai Fong, Central.
The Burberry Monogram Collection campaign showcased the brand's distinctive TB monogram pattern on the 26W billboard, creating a bold visual statement at one of Central's most photographed locations. The campaign benefited from 26W's dual audience: the daytime business crowd passing through Wellington Street and the evening social crowd heading into Lan Kwai Fong.
