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Lactalis, the global dairy group, ran a multi-location digital billboard campaign across two of XGD Media's key screens: Mirador Mansion in Tsim Sha Tsui and LFR in Causeway Bay.
This dual-district approach gave Lactalis visibility on both sides of Victoria Harbour — reaching the tourist and shopping traffic along Nathan Road in TST via the Mirador Mansion LED billboard, while simultaneously targeting the Causeway Bay retail audience through LFR on Hysan Avenue. For FMCG brands seeking city-wide awareness, pairing Kowloon-side and Hong Kong Island-side locations is one of the most effective strategies for maximising reach across Hong Kong's two main commercial corridors.
The Mirador Mansion billboard occupies a high-traffic stretch of Nathan Road and offers strong visibility to both pedestrians and the constant vehicle flow along one of Hong Kong's busiest arterial roads. LFR in Causeway Bay complements this with a premium retail audience in the heart of the luxury shopping district.
