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Wan Kee Sports promoted the Nike Air Jordan 1 Spider-Verse edition with a dual-screen digital billboard campaign across XGD Media's 26W in Central and LFR in Causeway Bay.
Sneaker culture campaigns are a natural fit for LED digital billboards, where vivid colour reproduction and dynamic motion graphics can showcase product details and generate the visual excitement that drives sneaker enthusiasts. The 26W and LFR combination delivered coverage across Central's Lan Kwai Fong audience and Causeway Bay's youth-oriented shopping crowd.
