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Solanart, the Solana blockchain NFT marketplace, used XGD Media's LFR billboard in Causeway Bay for a digital outdoor advertising campaign promoting the Web3 platform to Hong Kong's tech-savvy consumer audience.
Blockchain and Web3 campaigns were an emerging category in outdoor advertising, and XGD Media's LED billboards provided a high-impact physical presence for brands that primarily exist in the digital space. The LFR billboard in Causeway Bay delivered visibility to a younger, digitally native audience.
