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Asahi Super Dry promoted its premium Japanese beer with a digital billboard campaign at XGD Media's 26W Advance screen in Central — adjacent to the flagship 26W billboard at the Lan Kwai Fong entrance.
The 26W Advance billboard extends the advertising presence at this landmark location, offering an additional high-visibility screen in the heart of Hong Kong's nightlife district. Lan Kwai Fong is home to over 100 bars, restaurants, and entertainment venues concentrated in a compact area, attracting an estimated 3 million visitors annually including a significant expatriate and tourist demographic. For beer and spirits brands, this is the most contextually relevant outdoor advertising location in the city: consumers are heading directly to venues where the product is served and consumed.
The 26W Advance screen supports the same dynamic content capabilities as the flagship 26W billboard, including programmatic scheduling, dayparting, and real-time creative triggers. Asahi Super Dry was able to target peak evening hours when the Lan Kwai Fong audience is at its largest and most receptive to premium beverage messaging.
