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Chanel returned to XGD Media's Lee Garden Two billboard in Causeway Bay to promote the iconic J12 watch collection — reinforcing the brand's presence in Hong Kong's premier luxury shopping district.
The Lee Garden Two placement continues to be the location of choice for Chanel's outdoor advertising in Hong Kong, with the brand running multiple campaigns at this site across different product lines and seasons. The billboard's position on the Lee Garden Two façade offers direct visibility to the affluent shoppers circulating through the Hysan Avenue luxury precinct.
Repeat bookings from clients like Chanel reflect the strategic value of this location: consistent placement builds long-term brand association with the surrounding retail environment, creating a sense of brand permanence in the minds of consumers who visit the area regularly.
