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Pandora promoted its "Something About You" campaign on XGD Media's LFR LED billboard in Causeway Bay, positioning the accessible luxury jewellery brand in front of the district's high-spending retail audience.
The LFR billboard on Hysan Avenue sits within walking distance of Pandora retail points in the Causeway Bay shopping area, creating a direct link between outdoor brand awareness and in-store conversion. For jewellery and accessories brands, this proximity to retail is a powerful driver of foot traffic.
