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Vita, one of Hong Kong's most recognised beverage brands, activated a digital advertising campaign across XGD Media's ChargeSPOT network — a digital out-of-home (DOOH) channel that reaches consumers at the point of need through portable charger rental stations.
The ChargeSPOT network extends XGD Media's reach beyond large-format billboards into high-dwell-time environments such as shopping malls, convenience stores, restaurants, and transit hubs. Each ChargeSPOT station features a digital screen that displays advertising while users interact with the device to rent a portable charger — creating a unique moment of captive attention.
For FMCG brands like Vita, the ChargeSPOT network offers hyper-local targeting at scale: reach consumers close to the point of purchase, in the environments where they live, shop, and dine. Combined with the frequency of repeat visits to these locations, the ChargeSPOT network delivers both reach and reinforcement.
