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The Information Services Department of the HKSAR Government deployed a multi-location digital billboard campaign across three of XGD Media's key screens: 26W in Central, LFR in Causeway Bay, and the Seaview Rooftop billboard.
This three-site approach provided broad geographic coverage for government public service messaging — reaching Central's business district, Causeway Bay's retail corridor, and the Seaview Rooftop's elevated harbour-facing position. Multi-site campaigns are the most effective strategy for government communications that need to reach the widest possible cross-section of the population.
