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The Narcotics Division of the Hong Kong Government selected XGD Media's In-Citi billboard in Yuen Long for a public service awareness campaign promoting anti-drug messaging to the community.
Government and public sector campaigns represent an important part of XGD Media's portfolio. Outdoor billboards are one of the most effective channels for public service communications, delivering sustained visibility to a broad demographic across communities where traditional media may have lower penetration. The In-Citi location in Yuen Long reaches residents and commuters in the New Territories, extending XGD Media's network beyond the core commercial districts of Hong Kong Island and Kowloon.
XGD Media has a track record of partnering with Hong Kong Government bureaus and departments on public information campaigns, including the Information Services Department, Constitutional and Mainland Affairs Bureau, Home and Youth Affairs Bureau, and Health Bureau.
