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Longines, the Swiss luxury watchmaker, deployed a dual-format outdoor advertising campaign in Causeway Bay, combining XGD Media's LFR LED digital billboard with a static placement at The Goldmark building.
The LFR digital billboard on Hysan Avenue — reaching over 6 million pedestrians monthly — delivered dynamic, luminous creative content showcasing Longines timepieces to the luxury retail audience moving through the Lee Garden and Hysan Place corridor. XGD Media's LinkedIn documented the campaign featuring Jennifer Lawrence as the brand's DolceVita ambassador, with the tagline "Elegant is an attitude" displayed across the LFR and Goldmark screens. The Goldmark static placement, located on Hennessy Road next to Hysan Place and opposite SOGO, reinforced brand presence with a permanent, high-resolution display visible from the surrounding streetscape.
Combining digital and static formats within the same district creates a layered impact: the LED screen captures attention with motion and brightness, while the static billboard provides sustained, 24/7 brand presence. For luxury watch brands, Causeway Bay is the natural outdoor advertising destination in Hong Kong — the district's concentration of affluent shoppers, dedicated watch boutiques, and luxury retail makes it the ideal environment for high-end timepiece brand communication. The Longines campaign is one of several watch brand campaigns XGD Media has delivered, alongside Tissot and Grand Seiko.
