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Grand Seiko and Seiko deployed a dual-screen digital billboard campaign across XGD Media's LFR and SOGO TV locations in Causeway Bay, Hong Kong — two of the district's most prominent LED advertising spaces.
The campaign showcased the precision and craftsmanship of the Grand Seiko and Seiko watch collections on large-format LED screens positioned along Causeway Bay's busiest retail corridors. LFR on Hysan Avenue targeted luxury shoppers in the Lee Garden precinct, while SOGO TV at the Hennessy Road crossing captured mass foot traffic at one of Hong Kong's most photographed intersections.
For watch and jewellery brands, outdoor billboard advertising in Causeway Bay provides a powerful branding platform. The scale and luminosity of LED digital billboards complement the visual storytelling that luxury timepiece marketing requires — delivering the level of image quality and impact that these brands demand.
