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Leon Lai's 2024 concert series was promoted with a dual-screen digital billboard campaign across XGD Media's 26W in Central and LFR in Causeway Bay — two of Hong Kong's highest-traffic LED billboard locations.
Concert and entertainment promotions are among the most visually impactful categories in outdoor advertising, and XGD Media's LED billboards deliver the brightness and resolution needed to make event creative stand out in Hong Kong's dense urban landscape. The dual-location strategy ensured coverage across both major commercial districts on Hong Kong Island, maximising awareness and ticket sales.
