The JMA Hong Kong International Jewelry Show 2025 promoted the trade exhibition with a digital billboard campaign across XGD Media's 26W and LFR screens, reaching both industry professionals and consumers in Central and Causeway Bay.
Trade show and exhibition advertising on outdoor billboards is an effective way to drive visitor attendance and build event awareness in the weeks leading up to the show. The 26W and LFR combination provides coverage in the business district and the retail district — reaching both B2B and B2C audiences.