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The Home and Youth Affairs Bureau of the Hong Kong Government engaged XGD Media for a public service campaign using the LFR LED billboard in Causeway Bay and the ChargeSPOT digital network, combining landmark visibility with citywide distributed reach.
Government communications campaigns benefit from the broad demographic coverage that a combined billboard-plus-ChargeSPOT strategy delivers. The LFR billboard on Hysan Avenue provides high-profile awareness in one of Hong Kong's most-visited locations, while ChargeSPOT screens carry the message into the daily environments of residents across all districts.
XGD Media is proud to support Hong Kong Government bureaus in delivering public information to the community through out-of-home media.
