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Alton Wong's fan club celebrated their favourite artist with a dual-screen digital billboard campaign at XGD Media's 26W and LFR — a growing trend in Hong Kong where fan communities use outdoor advertising to show support for Cantopop artists, K-pop idols, and entertainment personalities.
Fan-driven billboard campaigns have become a cultural phenomenon in Hong Kong, with fan clubs pooling resources to book premium billboard locations for birthdays, album launches, and concert announcements. XGD Media's accessible booking process and prime locations make this an increasingly popular option for fan communities.
