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Moutai, China's most prestigious baijiu brand and one of the world's most valuable spirits companies, chose XGD Media's flagship 26W LED billboard in Central for a brand awareness campaign in Hong Kong. Moutai (Kweichow Moutai) is consistently ranked among the most valuable luxury brands globally, with the distiller's market capitalisation frequently exceeding that of major Western spirits groups.
The 26W location at the entrance to Lan Kwai Fong — Hong Kong's premier nightlife and entertainment district with over 100 bars and restaurants — provides natural contextual alignment for premium spirits brands targeting an affluent, socially active audience. Hong Kong serves as a key gateway market for Chinese luxury brands reaching international consumers and the diaspora, and the 26W billboard's visibility to the district's mix of local professionals, expatriates, and tourists delivers this diverse audience at scale.
