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Chanel selected the Lee Garden Two billboard in Causeway Bay for a commanding static outdoor advertising presence in Hong Kong's premier luxury retail district.
The Lee Garden Two building sits at the centre of the Hysan Avenue corridor — home to flagship stores from the world's leading luxury houses including Hermès, Cartier, and Dior. This location positions the Chanel billboard directly in the sightline of shoppers visiting Lee Garden One, Lee Garden Two, Hysan Place, and the wider Causeway Bay luxury precinct. The area sees over 6 million pedestrians per month, and the surrounding retail environment skews heavily toward high-net-worth consumers — the exact demographic that luxury fashion campaigns seek to reach at scale.
Static billboards at this scale remain one of the most effective formats for luxury fashion brands, offering a clean, high-resolution canvas that mirrors the quality standards of the brand itself. Unlike rotating digital placements, a static billboard at Lee Garden Two delivers 100% share of voice — the brand is always on, always visible, day and night. The permanence of a static placement also reinforces brand authority in a way that aligns with how luxury houses approach their flagship retail environments.
XGD Media has partnered with Chanel on multiple campaigns at Lee Garden Two across different product lines and seasons, reflecting the enduring strategic value of this location for luxury advertisers in Hong Kong.
