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Givenchy chose XGD Media's flagship 26W LED billboard in Central for the Hong Kong launch of its Fall/Winter 2019 ARIVENCHY campaign, bringing the Parisian fashion house's bold visual identity to the entrance of Lan Kwai Fong.
The 26W billboard's position at the gateway to Central's premier nightlife and dining district placed the Givenchy campaign in front of an affluent, fashion-forward audience. Surrounded by flagship retail stores, Michelin-starred restaurants, and premium bars, the 26W location delivers daily exposure to Hong Kong's most sought-after consumer demographic. The LED digital format delivered the rich colour and motion that luxury fashion campaigns demand, showcasing the FW19 collection with cinematic impact on what was Hong Kong's first interactive programmatic LED billboard.
XGD Media's flagship 26W location has hosted campaigns from the world's leading luxury houses including Chanel, Burberry, and Givenchy — establishing it as Hong Kong's defining outdoor advertising location for high-fashion brand communications. All XGD Media billboards are equipped with the latest technology to deliver dynamic content, with advertisers able to change creatives based on real-time triggers such as time of day, weather, and audience data.
