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The JUJUTSU KAISEN Shibuya Incident x The Culling Game Advance campaign brought the world of Japanese anime to the streets of Hong Kong with a multi-platform digital campaign across XGD Media's LFR billboard in Causeway Bay and the ChargeSPOT network.
JUJUTSU KAISEN is one of the most commercially successful anime franchises of the 2020s, with the Shibuya Incident arc drawing record viewership worldwide. The LFR billboard on Hysan Avenue — reaching over 6 million pedestrians monthly — delivered high-impact awareness in Causeway Bay's youth-oriented shopping district, while ChargeSPOT extended reach to the younger demographic across convenience stores, entertainment venues, and shopping malls citywide.
Anime and gaming campaigns are a natural fit for XGD Media's LED digital billboards, where vibrant colour reproduction and motion graphics can do justice to the rich visual worlds of these properties. Outdoor billboard advertising has become an increasingly popular channel for entertainment launches in Hong Kong, where the density of the urban environment creates natural amplification through social media sharing — fans consistently photograph and post eye-catching anime billboards, generating significant earned media that extends campaign reach beyond the physical audience.
