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HSBC chose XGD Media's LFR digital LED billboard to bring its brand message to Causeway Bay, one of Hong Kong's busiest shopping districts.
LFR sits at 1-3 Jardine's Crescent, near the Causeway Bay SOGO crossing, and reaches over 6.2 million pedestrians a month. The screen faces the flow of shoppers moving between Hysan Place, Lee Garden and SOGO. This puts the brand in front of local consumers, office workers and tourists.
For a banking brand, Causeway Bay is where daily spending and city life meet. The bright, high-resolution LED screen and its dynamic content helped HSBC stand out on a crowded street. It also kept the brand visible in places people pass every day.
