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The Vocational Training Council (VTC) of Hong Kong used XGD Media's LFR LED billboard in Causeway Bay for an education awareness campaign, reaching young people and parents in one of the city's highest-traffic retail districts.
Education campaigns benefit from the broad demographic reach of Causeway Bay's Hysan Avenue corridor, where families, students, and young professionals make up a significant portion of the foot traffic. The LFR billboard's digital format allows for dynamic content including course information, enrolment deadlines, and campus visuals.
