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FWD, the pan-Asian insurance group, used XGD Media's ChargeSPOT digital network for a digital out-of-home campaign across Hong Kong, reaching consumers in retail and lifestyle environments citywide.
Insurance and financial services brands benefit from the ChargeSPOT network's ability to deliver high-frequency messaging in everyday environments. Unlike large-format billboards that deliver single moments of impact, the distributed ChargeSPOT network creates repeated brand exposures as consumers encounter the screens during routine activities — shopping, dining, and commuting.
