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Genshin Impact, the globally popular open-world action RPG from miHoYo (HoYoverse), promoted the game with a digital billboard campaign at XGD Media's LFR in Causeway Bay.
The LFR billboard's LED screen — reaching over 6 million pedestrians per month — is ideal for gaming campaigns, delivering the vibrant colour gamut and high brightness needed to showcase the rich visual worlds of games like Genshin Impact. Causeway Bay's younger shopping demographic aligns well with the game's core audience, and the organic social media sharing generated by eye-catching gaming billboards amplifies the campaign's reach well beyond the physical footprint of the screen. Gaming fans frequently photograph and share billboard campaigns on social platforms including Instagram, X, and Reddit — creating earned media that extends the value of the outdoor placement.
Genshin Impact has been one of the most commercially successful free-to-play games globally since its launch in 2020, and outdoor billboard advertising in Hong Kong's highest-traffic districts is an increasingly popular channel for major game titles looking to drive awareness for new updates, character releases, and seasonal events.
