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Gray Raven (Punishing: Gray Raven) deployed a digital billboard campaign at SOGO TV — Hong Kong's largest LED digital billboard — to promote the mobile action RPG to the gaming community in Causeway Bay.
SOGO TV's massive screen at the Causeway Bay Sogo crossing is the largest LED billboard in Hong Kong, dominating the Hennessy Road intersection where foot traffic can reach up to 2.5 million people on weekends. The billboard's scale creates an unmissable brand moment — creative content is visible from multiple approach angles across one of the most photographed intersections in the city. For gaming campaigns, the screen's high brightness and colour accuracy deliver the vibrant, detailed visuals that do justice to the rich art styles of titles like Punishing: Gray Raven.
Gaming and anime billboard campaigns have become one of the most popular categories on XGD Media's LED network. The visual impact of large-format outdoor screens naturally generates organic social media sharing, with fans photographing and posting the billboards — extending campaign reach well beyond the physical footprint of the screen and creating earned media value that amplifies the paid placement.
