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Kronenbourg 1664 deployed a dual-location digital billboard campaign across XGD Media's 26W in Central and LFR in Causeway Bay, promoting the French premium beer to Hong Kong consumers in two of the city's most active social and retail districts.
Kronenbourg 1664, distributed in Hong Kong by Carlsberg Brewery Hong Kong, is the most sold French beer in the world and the market leader for high-end premium beers. The brand — named after the year the Hatt family first started commercial brewing — has a heritage spanning over 350 years. The 26W placement at Lan Kwai Fong captured the nightlife and dining audience in an environment where Kronenbourg 1664 is served at numerous venues, while LFR in Causeway Bay, reaching over 6 million pedestrians monthly, extended the campaign's reach to the broader retail audience.
This campaign was part of an ongoing creative partnership with XGD Media that also produced the award-winning Kronenbourg 1664 Live Countdown campaign — a Spark Award-winning execution featuring an automated world-clock-synced New Year's countdown timer and a physical sticker extension that increased billboard size by over 200%.
