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Coca-Cola activated a digital out-of-home campaign on XGD Media's ChargeSPOT network, reaching consumers across Hong Kong's retail, convenience, and hospitality venues through the network's portable charger rental stations.
The ChargeSPOT network places brand messaging in direct proximity to point-of-purchase environments — an ideal context for beverage brands. With screens in convenience stores, restaurants, and shopping malls, Coca-Cola's creative reached consumers at moments when drink purchasing decisions are actively being made.
For one of the world's most recognised brands, the ChargeSPOT network provided targeted reinforcement at scale, complementing Coca-Cola's broader media mix with a digital OOH channel that delivers high frequency in high-dwell-time environments.
