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Buddy Gator, the popular illustrated character brand, brought its cheerful visual identity to the streets of Hong Kong with a dual-screen digital billboard campaign at XGD Media's 26W in Central and LFR in Causeway Bay.
Character and IP brands are among the most visually engaging categories on LED digital billboards, where bright colours and playful animation capture attention and generate social media sharing. The dual-location campaign ensured the Buddy Gator brand was visible in both of Hong Kong's main commercial centres.
