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Scoot, the low-cost carrier subsidiary of Singapore Airlines, promoted its Hong Kong routes with a digital billboard campaign at XGD Media's 26W location in Central.
The 26W billboard at the Lan Kwai Fong entrance delivers exceptional visibility to the Central business and entertainment district — a prime audience for airline advertising. The location's proximity to Hong Kong's financial centre means the billboard reaches both business travellers and leisure audiences throughout the day and evening.
