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Sony Music promoted Jason Chan's single "墜落" (ft. Novel Fergus) with a digital billboard campaign at XGD Media's 598S LED billboard on Shanghai Street, Mong Kok.
The 598S billboard is positioned in the heart of Mong Kok — one of the most densely populated and heavily trafficked areas in the world. For music releases targeting a Cantonese-speaking audience, Mong Kok offers unmatched street-level visibility. Fan-driven music campaigns are a popular use case for XGD Media's billboards, with fan clubs and record labels using outdoor advertising to celebrate new releases and show support for artists.
Advertised at: 598S
